Case studies porfolio (abstract)

Take advantage and capitalize on the diversity of the business studies we run successfully during the last 25 years

Business strategy

> Design & run Alternis trade business strategy to become #1 on online sales in Switzerland.

> Design & run customer business strategy to enter new European market in the scope of becoming Europe #1.

Marketing

> Design & run marketing inputs and material to match with a business strategy (consumer insights, online presence, catalog, branding, packaging, testings...) including for product launch

Sale network

> Develop & maintain a sale network for B2B and B2C products/services on domestic and international markets (direct sales, sales representatives, agents, wholesalers....)

Portfolio Management

> Recommend & define a product portfolio able to meet customers and consumers expectations on the targeted markets.

Consumer insights

> Design & run customer/consumer insight studies to identify needs, product perception (company & competition), A/B testing (packaging, product, POS material...)

Conferences

> Design and present business and company general presentation at trade show conference program or governmental business conferences.

Partnership

> Identify & negotiate partnership to build strong win-win business growth opportunities for both existing product sales and/or new co-developed products.

Product development

> Lead product dev. in respect of market/company expectations & constrainsts (cost, resources, timing, regulations).

> Maintain close and confident relationship with direct & final customers.

Professional Fairs

> Identify and define suitable business fairs for the quest of new markets and/or stay in contact with key sale networks.

> Design & organise booth presence and negotiate partnerships with organizers.

Media relationship

> Develop & Maintain media relationship (TV, newspaper, online) & influencer network.

.

>See Alternis trade media book

Online platforms

> Launch and operate the Swiss #1 online shop dedicated to gluten-free and FreeFrom products.

> Run social media, logistics, site maintenance...

Compliance

> Committed to work at ethical level.

> Design a Quality system vs. regulatory framework tracking tool (GCP, GMP, ICH, ISO...)

> Train in-house personnel